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[Infographic]: Online Shoppers Hate Ads, Here’s the Best Way to Reach Them

It’s no secret – people hate traditional online ads. A recent media survey conducted by Shoutly showed that 84% of Internet users dislike traditional online ads. You know – the flashing sidebars, pop up windows, display banners, site-takeovers that scroll over what you’re trying to read. 40% of us feel that ads are “an annoying distraction” while an additional 30% of us said that ads are irrelevant and do not promote products that we would ever buy.

Annoying, irrelevant – what’s not to like?

Traditional ads aren’t going to fade into the distance, but anyone who sells anything online should explore more efficient, cost effective options of reaching customers and creating an ideal shopping environment for users.

The solution is simple – online shoppers trust product recommendations from other people more than traditional ads and the ideal recommendations comes from a friend or trusted members of their online community, not ads.

Click here to download Infographic.

Why Personal Recommendations Work

Personal recommendations work online for the same reason that they work face-to-face – they are built on reputation. Most of us aren’t willing to recommend products or services that we ourselves would not use. And unlike the occasional mis-targeted ad campaign, we understand our community and we wouldn’t recommend something that isn’t relevant. That type of tailored, natural messaging is effective. According to a recent survey, 90% of consumers are more likely to buy a product if it is recommended by someone they follow online. 35% say they would likely buy it while 14% say they would “definitely buy it.” That’s right, 14% wouldn’t bat an eye before clicking the buy button.

Social Sells

The survey also highlights which social media platforms are most trustworthy for product advice. Facebook reigned supreme at 65% followed by YouTube (36%), Twitter (27%), websites (26%), blogs (19%), Instagram (17%), Pinterest (16%), and Linkedin (14%). As expected, a more formal, business-centered platform like LinkedIn did not carry the same weight as a true social media like Facebook.

So what’s the bottom line? What’s the point of all these numbers? 

Product sellers need to find organic ways to reach potential customers.

Everyone from small businesses to independent publishers who want higher results have to reach their customers through personal recommendations on social media. How? They should encourage and even incentivize anyone who loves their products to share them online.

How To Activate Social Influencers

There are two ways to activate social influencers. Sellers can reach out to these people individually or turn to networks where social influencers are constantly searching for new products to promote. The former harder for small businesses who are already have time and bandwidth constraints.

Online social selling platforms are great options for small businesses and publishers who don’t have the time to reach out individually. Here at Shoutly, that’s the method we are betting on. Built on a referral reward system, our platform captures the marketing and sales power of social influencers. For each product someone shares with their social media networks, they receive a sales commission from the seller of that product on every sale. Using a social selling platform, a small business could grow its marketing and sales support team to an incredible size with little effort. It’s also great for independent bloggers and social media users who are looking for additional income. In other words, it’s a win-win situation.

That’s the future of online shopping from our point of view. Where do you stand?